The people behind the
great ideas at MWE.
Tracey Segarra - Director of Marketing
Tracey started her career in New York City as a reporter and editor for newspapers, wire services and trade magazines, spending her days interviewing assorted politicians, celebrities, criminals, and businesspeople. In 2003, Tracey switched careers and has spent the ensuing years in professional services marketing, responsible for overall branding and communications for two Top 100 Accounting firms. She joined MWE in 2008.
Over the years, Tracey has written articles and spoken at national conferences for the American Institute of CPAs, the Association of Accounting Marketing, and the Legal Marketing Association and has been interviewed by CNN, Crain’s New York Business and other local and national media.
In her spare time, Tracey is a Moth StorySlam and GrandSLAM-winning storyteller, sharing true stories live on stage throughout New York City. She lives in Hewlett with her husband Fred, a former adman-turned personal trainer and their twin daughters.
June 12, 2017CPA Firms Tap Social Media for Recruiting, Business Development
MWE Director of Marketing Tracey Segarra offers insight to Long Island Business News on how and why the firm leverages social media to connect with the business community, and potential employees.
May 22, 2017VIDEO: MWE Escape The Office Challenge
In early-May, MWE held our “ESCAPE THE OFFICE” Challenge!
January 23, 2017Storytelling companies find that talk doesn’t have to be cheap
MWE Director of Marketing Tracey Segarra is featured in this week’s Crain’s New York Business about the rise of personal storytelling as an art form and teaching tool.
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